MAASU Leadership Summit

150+ attendees, 23 speakers, and 10 student organizers foster Asian-American identity while isolating online

The University of Missouri hosted the Midwest Asian Pacific Islander Desi American Students Union’s (MAASU’s) annual Leadership Summit. Students and community members met completely virtually for workshops, talks, and social events over a three-day weekend.

2023
Client: Midwestern Asian Pacific Islander Desi American Students Union (MAASU)

Marketing Chair: Brian Tang
Branding Identity, Graphic Design, Merchandise, Content Creation: Moy Zhong, Serena Jolliff
Video Production: Moy Zhong

The Logo

The 2021 summit theme was “Root, Rise, Reflect.” It was a hope for re-grounding and growing after a year of the pandemic, as reflected in the logo.

leaves = “root”
holding hands = “rise”
crown/rays = “reflect”

The Instagram

We designed 50+ promotional posts and stories over eight months.

The Merch

We had to send everyone swag.

hPink Tees

Blue Sweatshirts

Lanyards + Stickers

The Trailers

Digital Guidebook