Chunks
Graphic design for Chunks, a whimsical nostalgic brand of hair clips and accessories. Designs span graphics for socials (IG 121k+ followers), newsletters, website, web ads of various sizes, and packaging.
Chunks is inspired by 90’s magazines and the tactile, scrappy feel of experiencing the physical world. I’ve been working with the Chunks team not only to build upon their world but focus Chunks’ POV—when a brand is so expansive, how do we distinguish its voice wihtout restricting its creativity?
Whether uber-scrappy to elegant and clean, we’re taking creative risks while remaining wholly Chunks through thoughtfully-chosen design decisions and motifs.
2026
Client: Chunks
CD: Tiffany Ju, Lupe Wright
Design, Illustration: Moy Zhong
Design support: Merize
🐞Blind Box Campaign
A newsletter-exclusive campaign
Newsletter graphics
🌷 March Spring Sale
ft. Hand-drawn and painted scanned illustrations and type inspired by homemade yard sale ads
Primary graphic 1Primary graphic 2Square adNewsletter sampleNewsletter sampleAdditional assetNewsletter header
🫧 Octopus Claw Campaign
Inspired by 90s magazine spreads; aimed at customers with thick hair and who prefer a toned-down clawInstagram carousel