MAASU Leadership Summit
150+ attendees, 23 speakers, and 10 student organizers foster Asian-American identity while isolating online
The University of Missouri hosted the Midwest Asian Pacific Islander Desi American Students Union’s (MAASU’s) annual Leadership Summit. Students and community members met completely virtually for workshops, talks, and social events over a three-day weekend.
Client: Midwestern Asian Pacific Islander Desi American Students Union (MAASU)
Branding Identity, Graphic Design, Merchandise, Content Creation: Moy Zhong, Serena Jolliff
Video Production: Moy Zhong
The Logo
The 2021 summit theme was “Root, Rise, Reflect.” It was a hope for re-grounding and growing after a year of the pandemic, as reflected in the logo.
The 2021 summit theme was “Root, Rise, Reflect.” It was a hope for re-grounding and growing after a year of the pandemic, as reflected in the logo.
- leaves = “root”
- holding hands = “rise”
- crown/rays = “reflect”
The Instagram
We designed 50+ promotional posts and stories over eight months.
The Merch
We had to send everyone swag.
The Trailers
Digital Guidebook