NPR Oye©


NPR Oye© is a digital plaza for NPR’s Latino community. Follow the journey on Instagramthis is only the beginning.


NPR Oye© curates the org’s Latino-related and -celebrated content — once on Twitter, now on Instagram. It’s for everyone from parents and kids, to abuelos and abuelas, to teens, merchants, and visitors to the space. “Oye!” is both a warm welcome and a voice that says “listen up” to call attention to the Latino community.

I leaned on my Latino collaborators to illustrate a place familiar to them. References in NPR Oye©’s art are intentional; they’re meant to be specific yet diverse.

2023
Client: National Public Radio
AD, Illustration, Graphic Design: Moy Zhong
Copywriting: Sergio Romano
Content Curation: Pablo Valdivia