Snippets and experiments from documenting my own life in Instagram posts, YouTube videos, and more.

The collaboration between hair claw company CHUNKS and NPR is what we called “unexpected”—what do we have to do with each other?

Stories. Our intention with this campaign was to connect NPR’s audio storytelling with CHUNKS’ quirky visual style. The videos interviewed the faces of the campaign, which included show hosts (Yowei, Emma), their family (Emma’s mom), and people behind the scenes (Wanyu and me!) and how they feel connected to their hair.

Although, of course, we promoted the claw alongside a miniature version of the Tiny Desk, too. A small accessory for a little desk.

☎️ Twenty-Five Calls for 2025 (2025)

From Creator Mag, Issue Five
2025
Publisher: Nathan Graber-Lipperman
Art Director: Moy Zhong
Creative Director: Shua Buhangin
Contributors: Cris Campos

We called 25 creators and asked them (1) “What was your greatest creative win of 2025?” and (2) “What’s the biggest learning you’re bringing into 2025?” These are their answers — packaged on our socials, on our blog, and in video, and in print.

Keeping the designs standardized across platforms, cohesive in visuals, and exciting for returning audiences regardless if where they read the story was the biggest challenge. On top of that, each creator was busy in their own right and live across the US — a pretty photoshoot was not an option. 

You’ll see our solutions below. I used B/W photography to standardize the quality of photos I sourced from our creator roster from scouring their content. I found a blocky digital font reminiscent of the type you’d find on a Nokia. And because we caught up over the phone, visually, our videos were text and sound-forward, too.